Build! Legacy Planning Application

App Design/Website Design/

More Info

Client

Precept Legacy Pte Ltd

Services

UI / UX design
UI / UX writing
Web design/development

Deliverables

Over 140 design mockups for app
Website design and development
Copywriting
UX technical writing

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Project Info

Introduction

Legacy planning is a complex financial strategy that prepares people to bequeath their assets to a loved one or next of kin (beneficiaries) after death.

Unlike a will, where assets are distributed immediately upon death, assets in a legacy are bequeathed over longer periods of time. Often, additional conditions are also set for such bequeathment (conditions can be specified as a timeline or a scenario).

Challenge 1

Legacy planners often have to deal with a host of interrelated factors, mainly:

Benefactors – Sometimes there can be more than one benefactor in one legacy.

Beneficiaries – Beneficiaries can be both family members and non-family members.

Asset/Liabilities – These assets are the only source of funds for fulfilling the wishes. There may not be enough.

Wishes – How a client would like to have assets bequeathed.

With so much information to keep in mind, it is difficult for legacy planners to manage them all for the purpose of their strategic planning.

Challenge 2

Most clients of legacy planners are made up of individuals who may have the intention to create a legacy. But the process itself is a fairly complex one that requires substantial input from them.

The app needs to be able to capture all the necessary information needed for the legacy in a simplified, easy to understand way for the clients. The process of data capturing has to be systematic enough to let them understand the legacy planning strategy and reflect on their legacy needs.

Ultimately, clients have to understand that the strategic planning is for their beneficiaries, and that a “hands-off” approach may not give them the best strategic outcome for their legacy.

Solution

Precept Legacy Pte Ltd engaged Aria Data Labs Pte Ltd to put together a team (which I was a part of) to develop a solution for them. We developed an app called BUILD!, a legacy planning tool that helps to capture and consolidate the information, and as well to validate the legacy planning strategy.

My role:

App UX/UI design
Website design and development

At a glance

BUILD! Legacy App mockups

The project took us more than a year to develop. In total, I designed more than 140 pages of mockups. The app is projected to go live by the end of 2021.

Skip to Final Design

The Approach

Platform: Desktop & Laptop/Tablet only

Right off the bat, we decided to make the app available on screen resolutions of 7 inches and higher. The app requires a substantial amount of input process that requires long, complex interactions that are not suitable for mobile. Hence, the focus is for the app to appear on tablets, laptops and desktops instead of mobile.

Website to Drive signups

Legacy planning has a specific niche: the very affluent client with high net worth. However, the concept is still worth mentioning about to the mid to mid-high income users. We decided that a website can offer substantial information about the benefits of legacy planning.

One section of the website can be used to showcase the planners that have subscribed to the app, to make it more enticing for planners to use BUILD! as their legacy planning platform.

Highlights

Wireframing

The client has a particular concept that helps to make the legacy planning process more manageable: The acronym F.A.M.I.L.Y.+. is used to break down the process into stages.

Hence, the first approach is to focus on these stages and to create a wireframe that will help to create the overall flow. Everything else, like the admin dashboard, billing and profile pages will be added on as the app architecture is finalised.

Above is the initial UX design wireframe. Compare it to the mockup design canvases that eventually gets realised. What a huge difference!

Using Waterfall

At least three modules are dependent on the data of the other. It is unusual, but we decided that the best approach was to use the waterfall methodology instead of the usual agile approach because of that.

Translating “Wish” Creation into UX and UI Design

In legacy planning, a “wish” is a statement of want that the settlor would like to make happen upon his or her passing. But in order to fulfill the wish, financial resources need to be set aside for that intended outcome, which the trustee can use to carry out and execute on behalf of the settlor.

Here’s the challenge: How can a “wish” statement be made easy for the user to create, yet have all the critical information captured in the most efficient way?

In studying wish statements, I found a pattern that gives commonality:

“Wishes” requires the beneficiary to meet certain targets and conditions.
There’s an amount of value (in liquid assets eg cash) involved.
There is a timeline, with a starting point and end point (or sometimes the wish is perpetual).
Withdrawal condition ie a negative condition where the settlor believes should cause for the wish to be withdrawn.

By identifying these key considerations of that statement, I was able design an effective “wish” module made up of forms that covers a substantial variation of wishes. The module allows for “guided wishes” and “custom wishes” which allows ease of data input and capture.

ADD On Solution: Website for Lead Generation

Apart from the app UI/UX design, I was also the main designer and developer for BUILD!’s website.

The website serves as a lead generation, information archive and a guide archive for the app.

The site also showcases the profile of the legacy planners who have subscribed to BUILT!, so that visitors who are looking to start on their legacy planning can touch base with a planner and start strategising their legacy with them.