Great Green Run 2024

Branding/Presentation Deck Design
More Info

Client

  • Muse Group Asia Sdn Bhd

Services

  • Logo Design

  • Presentation Deck Design

Deliverables

  • Logo
  • Presentation Deck Template

Back to Portfolio

Project Info

Introduction

Muse Group Asia is creative marketing agency specializing in Sports & Entertainment with offices in Singapore, Bangkok and Kuala Lumpur.

They conceptualise, create and execute effective marketing strategy for clients – which includes commercial brand, media partners, government agencies and rights holders.

Challenge

Muse Group Asia was looking to conceptualise and propose a charity run event where proceeds will be donated to organisations who are pursuing environmental and sustainability efforts. They are looking for a designer that can execute the branding concept they have created.

Solution

I was tasked to create a logo, as well as produce a template for their pitch deck.

My role:

  • Logo Design
  • Presentation Deck Design

At a glance

GREAT GREEN RUN 2024

I will be showcasing the logo design and presentation deck I did for Muse Group Asia.

Skip to Final Design

Highlights

Logo Concepts and Ideas

Thanks to client’s preparatory work, the design concept and ideas for this particular event had plenty of reference material. The key words would be “sustainability” and “environment”. Of course, the event title itself made the primary colour of choice obvious.

Below is the finalised logo, as well as some explanation as to how it was derived:

The Logo

The logo comprises of 2 main elements: the circular rune, and the typography.

Each of the elements are strong enough to stand on their own, with no compromise of the branding. They both can be arranged vertically or horizontally, which makes the logo adaptable to any form of collateral required.

Although the thematic green is prominent, the logo does not deprive itself from other added colours (yellow, red blue) to enhance it even further. The red both serves as an eye catching element of the design, as well as a representation of love (heart) for the environment we are living in.

The Concept

The client seeks inspiration from Hokkaido Garden Show’s logo. The client though wishes for more colours added on.

Another logo inspiration came from Oniro Bar Restaurant’s logo, specifically its bean shape. However, client wishes to retain the thin lined design from Hokkaido Garden Show.

Choosing Between 2 Concepts

The final logo was decided between these two submissions. As you can see, the circular concept was picked to be further developed in the end.

The Pitch Deck

Once the logo was done, it was time to create the pitch deck template.

The deck colours was derived from finalised logo, with green being the main colour, while other colours in the logo being used to highlight  and accentuate the content elements.

The submitted template consists of nine different designs.

 

The Work

Branding & Design

  • Adobe Photoshop
  • Adobe Illustrator

Get in Touch

Find Out More

If you like to get more details on this particular project, or any other queries about my design works, feel free to drop me a message via the form.